HLA Concept Store at SkyAvenue brings one of China's leading menswear brands to Genting Highlands, offering contemporary fashion for the style-conscious man. Located on Level 3, the concept store showcases HLA's signature blend of modern design, quality fabrics and accessible pricing, reflecting the brand's reputation as a dominant force in Chinese menswear retail. With thousands of stores across China and a growing international presence, HLA delivers well-crafted essentials and trend-driven pieces that cater to everyday style needs.
The SkyAvenue outlet carries a comprehensive range of menswear spanning casual t-shirts, smart shirts, trousers, outerwear and accessories. The brand is known for its regular promotional events and mid-year specials offering up to 40 per cent off, making it particularly attractive for value-conscious shoppers. The concept store format provides a curated, lifestyle-oriented shopping experience that goes beyond basic retail, with well-organised displays and a contemporary store design that reflects the brand's fashion-forward identity.
Explore HLA Concept Store at SkyAvenue and upgrade your wardrobe with modern menswear that balances style and value. With its quality designs and attractive pricing, it is smart fashion for the modern man.
+60 3-6101 1368
Lot SA - T2A-17,17A & 18, Genting Highlands, 69000 Genting Highlands, Pahang, Malaysia
Great service from you staff (Mat) , Not only good service ,but very knowledge more about you product to share with me . he as well give me suggestion to match it top and bottom. Hope i can get it this good service with others outlet esspecially concept store in malaysia!.
Mukhriz bin Ariffin
Had a great experience at HLA thanks to Tian Shin! Her service was exceptionalfriendly, attentive, and really went the extra mile to help me. It's rare to meet someone so dedicated and professional. Highly recommend!
Hui Wen Pang
Genting SkyAvenue concept store Mr Danial are very kind, friendly , thats why I would like to rate him very excellent.
Diana binti Zain
Love the soft and warm t-shirts... especially the black t-shirt with 30% discount...suitable to layer the winter clothing...helpful and friendly staff too...even willing to try a t-shirt for me to check the size suitable for my son.
Weng Kit Ng
Sales Assistant Amalin is very attentive and very polite. I very satisfied and I feel delightful with the service given. Because I have never seen Tip Top Staff with an excellent performance in apparel industry.
Write a Review
Photo Gallery
HLA Concept Store
HLA Storefront
Modern retail storefront with illuminated "HLA" signage above entrance. Glass display windows showcase mannequins in clothing. Interior lighting is bright, with racks of apparel and promotional displays inside. Polished marble floor reflects the store's interior.
HLA Storefront
The image shows the exterior entrance of an HLA clothing store with a prominent illuminated 'HLA' sign above the doorway. The storefront is framed by light-colored walls, and the interior is visible through the open entrance, displaying racks of apparel, mannequins, and promotional posters on the walls. The shop code 'T2B-05 BUTIK' is visible in the upper left corner. No menu or printed materials are present.
HLA Storefront
The image shows the exterior entrance to an HLA retail store with a prominent illuminated 'HLA' sign above the doorway. Inside, clothing racks are displayed under track lighting, with promotional signage visible in the foreground. The interior is well-lit and organized, showing various apparel on display racks and mannequins.
HLA Storefront
Modern retail storefront with illuminated "HLA" signage above entrance. Glass display windows feature mannequins dressed in apparel, with promotional graphics including "Happy Chinese New Year" and Adidas logo. Interior shows clothing racks, sale signs (RM40), and mirrored walls reflecting the store's layout.
HLA Store Entrance
Modern retail storefront with illuminated "HLA" logo above entrance. Interior features bright lighting, clothing racks, fitting room sign, and promotional displays including cartoon cutouts and a yellow standee advertising "THE STAR PAWS." Shoppers are visible inside the store.
HLA Storefront
The image shows the exterior entrance of an HLA retail store with illuminated 'HLA' signage above the doorway. The storefront is wide open, revealing the interior with clothing racks, mannequins, and shoppers inside. The ceiling has recessed lighting and track lights. No menu or printed materials are visible.
HLA concept store storefront
Modern retail entrance with illuminated blue "HLA concept store" signage above the glass facade. Interior is brightly lit with overhead lighting and display racks of clothing. Mannequins dressed in various outfits are positioned near the entrance. A small promotional sign with "43" is on a stand outside the main display area.
HLA Storefront
Exterior view of HLA store entrance with illuminated 'HLA' logo above the doorway. Sign includes 'T2B-05 BUTIK' and Arabic script. Interior is visible, showing racks of clothing, mannequins, and a fitting room sign. Blue barrier tape separates entrance from display area.
HLA concept store interior
Staff member smiling and giving thumbs-up in front of HL A concept store signage with EICHI TOO logo below. Counter with payment terminal and receipt visible. Another staff member partially visible to the left.
HLA Store Interior
Interior view of a clothing store with racks displaying t-shirts in various colors including red, black, and pink. A promotional poster featuring a male model is mounted on the wall with the HLA logo. Price tags indicate a range from 49 to 139. The ceiling has track lighting and recessed lights. Shelves hold additional apparel items. No exterior or storefront facade is visible.
HLA Concept Store Interior
White shopping bag with HLA logo sits on a counter in front of a wall displaying illuminated 'HLA concept store' signage along with 'HLA | EICHI TOO'. The setting appears to be an interior retail space with modern, minimalist design.
Retail Store Interior
Clothing racks with striped tops and pants displayed in a modern retail setting. Background shows shoppers near an Adidas store entrance with digital signage. The environment is well-lit with contemporary design elements.
Store Interior
Interior view of a clothing store with racks of t-shirts and other apparel on display. Promotional posters featuring models are mounted on the walls. A price tag shows 'RM 99' for T-shirt. Two staff members are at a counter, one using a laptop. The lighting is bright and modern, with white shelving units and hanging garments. No exterior or storefront facade is visible.
HLA promotional poster
A printed advertisement featuring the HL A logo centered on a white background with partial fashion imagery on either side. The poster is mounted on a perforated gray wall, suggesting an interior retail or display setting.
Store Interior View
Interior of a retail clothing store with racks displaying shirts in orange, beige, brown, and plaid patterns. Above the racks are promotional posters featuring models with text 'REFINED TEXTURE'. To the left, a customer service counter is visible with an employee working behind it. A large wall-mounted poster shows two male models against a warm background. The lighting is bright and even, typical of retail environments.
Clothing Store Interior
Interior view of a retail clothing store with racks displaying t-shirts in pastel colors. A digital price tag shows "RM 99-139" for a section labeled "Polo-Birds." The ceiling has track lighting, and the floor is tiled. Background shelves hold additional apparel and promotional posters on walls.
Retail Clothing Store Interior
Interior view of a clothing store with racks of apparel on display, mannequins in the background, and promotional posters on walls. Price tags are visible on shelves. The ambiance is modern and well-lit with overhead lighting. No exterior or storefront facade is shown.
Shopping bag in mall corridor
A hand holds a shopping bag with contents inside, positioned in front of HLA store entrances. The floor is polished marble, and the area appears to be an indoor shopping mall. A yellow barrier is visible near one entrance.
Interior of clothing store
Modern retail space with racks of short sleeve shirts, price tag showing 109-219, fitting room sign overhead, promotional posters on walls, staff members present, bright lighting, and branded merchandise displays.
HLA Store Interior
View of HL A clothing store interior with racks of apparel, mannequins, promotional posters featuring male models, and customers browsing. Signage includes 'F.FITTING ROOM' and 'HLA'. Lighting is modern track lighting. No exterior view or storefront signage visible.
Store Interior Display
Interior view of a clothing store with racks of apparel, including jackets and t-shirts on display. Shelves hold promotional materials like 'RELAXED ADVENTURE TOUR' signage, 'HAPPY NEW YEAR' cards, and framed images of models wearing clothes. The wall features a large poster with the text 'REFINED TEXTURE'. No exterior or storefront elements are visible.
Store Interior Display
Wooden shelving units with neatly folded jeans and shorts in various colors. Some shelves display mannequin torsos wearing pants. A sign indicates 'FREE ALTERATIONS'. All shelves are labeled 'HILA'.
Clothing Store Interior
Interior view of a clothing store with racks displaying shirts, jackets, and other apparel. Promotional signage is visible on shelves including an 'RM40 INSTANT REBATE' sign and a 'HAPPY LONG YEAR HLA' poster. Multiple mannequins and product displays are present in the background.
Store Interior Display
Red sweatshirt with 'GREAT FORTUNE MAKE A FORTUNE' graphic hangs on a hanger. Below it, two beige t-shirts feature dragon designs with 'DYNAMIC FORTUNE MAKE YOUR OWN LUCK'. Background shows clothing racks, mannequins, and store flooring. No signage or exterior elements are visible.
Clothing Rack Interior View
A close-up shot of garments hanging on wooden hangers in a retail clothing store. Visible items include a tiered sheer dress with leaf patterns, striped knit tops, brown cargo pants, and white puff-sleeve shirts. The setting appears to be an interior display rack.
Retail Store Interior
Interior view of a clothing store with mannequins dressed in formal wear, racks of shirts, promotional posters on walls, and staff at a counter. The space is well-lit with modern lighting and displays featuring branded merchandise and advertisements.
Interior of HLA Store
Store interior with clothing racks, mannequins, promotional posters, and a staff member behind counter. Bright lighting, modern design, sale signage showing RM40 instant rebate.
Clothing Store Interior
Interior view of a retail clothing store with racks displaying jackets and other outerwear. Price signs indicate 'Jackets 299-349' and '129-219'. A promotional poster on a shelf reads 'HAPPY LONG YEAR' in English and Chinese characters. Customers are visible browsing or shopping in the background.
Retail Store Interior
Modern clothing store interior with racks of apparel, promotional posters on walls, fitting room sign, and bright overhead lighting.
Men's Clothing Store Interior
Interior view of a men's apparel store with racks of shirts, pants on display tables, mannequins dressed in casual wear, and promotional posters above the shelves. The walls are neutral-toned with modern lighting. A sign reading 'SALUDEX' is visible near an exit door.
HLA concept store promotional banner
A large white printed banner mounted on a wall inside a shopping mall, announcing expansion of the HLA concept store at Genting Highlands. The banner reads 'HELLO GENTING HIGHLANDS WE HEARD YOU! WE ARE EXPANDING...... TO SERVE YOU BETTER!' and mentions 'OVER 6000 STORES WORLDWIDE AND EXPANDING!'. Social media handles and country flags are visible at the bottom.
HLA concept store interior
Interior view of a modern retail clothing store with bright lighting, mannequins dressed in red apparel, customers browsing racks, and digital display showing a model wearing a patterned top. Signage reads 'HLA concept store' above the entrance. A fitting room sign is visible in the background.
Retail Store Interior
Interior view of a clothing store with racks of apparel, mannequins, and shelving units. A customer is seen walking with a suitcase. The space features modern lighting, decorative plants, and a clean layout. No signage or exterior elements are visible.
HLA Concept Store Interior
Well-lit retail space with mannequins dressed in clothing, racks of apparel, and promotional signage. A chandelier hangs from the ceiling, and multiple lighting fixtures illuminate the store. A sign reads 'HAPPY LONG YEAR' with a price tag of '40'. The HL A logo is displayed on a back wall.
Store Interior Display
A large illuminated poster on a wall inside a retail store features a smiling male model wearing a red sweater with printed logos, a plaid scarf, and holding gift boxes. To the right, clothing items including a beige jacket and dark jeans are displayed on hangers. Above, a ceiling-mounted camera is visible. The environment appears modern and well-lit.
Store Interior Display
Interior view of a clothing store with racks of apparel, including white t-shirts, yellow shirts, beige sweatshirts with embroidered logos, and jackets in cream and green. A digital screen above displays two male models under the text 'SMART & ELEGANT'. Below it is a small framed graphic with cartoon characters and text 'QUIKER WETTED'. The walls are gray, and clothes are hung on black metal racks.
HLA Store Interior
Interior view of a modern clothing store with HLA signage above the entrance. Racks of apparel are displayed under bright lighting, with customers browsing. The floor is tiled, and promotional posters or advertisements are mounted on walls in the background.
Outdoor Dining Area
Plastic chairs and tables under a shaded structure with hanging decorations. A person is seated at a table in the background. A colorful menu board displaying food images and Chinese characters is visible behind the seating area.
Interior of HLA Store
Modern retail interior with clothing racks displaying hoodies priced RM 129-219. Customers browse near a large digital screen showing models in HLA apparel. Racks are organized under bright track lighting. Shelves hold additional merchandise, and staff are present behind counters.
Retail Store Interior
Interior view of a clothing store with racks of jeans and other apparel. Bright lighting, mannequins, promotional poster on wall, price tag visible (794-109), and ceiling lights. No exterior or storefront facade shown.
Interior of clothing store
Well-lit retail space with racks of apparel, mannequins, and customers browsing. Overhead lighting fixtures line the ceiling. A large digital display shows a promotional image in the center background. Price tags are visible on racks indicating price ranges like '129-219' and '299-349'. Staff members are present behind counters.